How to do keyword research in 2026 (6 ways + framework)
Learn 6 ways to do keyword research to find relevant terms you can use on your site to grow visibility.
Semrush Blog | SEO, SEM, AI Search, & Content Strategy
The Complete Website Migration Checklist [SEO-Friendly]
Protect your rankings, prevent traffic loss, and avoid common SEO mistakes before, during, and after migration.
Attribution gap in agentic search: how to close it
Your analytics can‘t see the AI tools shaping buying decisions. Here‘s how to close the attribution gap.
The Most Searched Things on Google [2026]
The word “youtube” is the most searched thing on Google. It gets 1.38 billion global searches per month.
How to rank in AI search (6-month playbook)
Use our 6-month playbook with a free template to rank in AI search across ChatGPT, Google AI Overviews, Perplexity, and Gemini.
Fintech AI search case study: 4 lessons from Wise.com
Wise is a market leader when it comes to AI visibility. Here are four factors driving their success.
Editors' Choice
What are backlinks in SEO & how do I get them?
Backlinks signal trust and authority to search engines and AI. Learn 7 proven ways to build them.
7 Free SEO Tools to Boost Rankings & Traffic
The best free SEO tools include Keyword Magic Tool, Position Tracking, and Ubersuggest.
Link building for SEO: What works in 2026
Learn what link building involves and how it improves your visibility in search engines and AI systems.
What is competitive analysis? How to do one (+ template)
Competitive analysis is the process of analyzing competitors’ products, marketing, and AI visibility to improve your strategy.
SEO
Local SEO: What is it & how to do it
Local SEO is the process of improving search visibility, traffic, and brand awareness for local businesses.
Link building for SEO: What works in 2026
Learn what link building involves and how it improves your visibility in search engines and AI systems.
Marketing
The ultimate guide to creating a content marketing strategy
Learn how to build a content marketing strategy to reach your audience across search, AI, social & more.
What is AI sentiment analysis? A marketer’s guide
AI sentiment analysis tells you what AI platforms are saying about your brand, whether it‘s accurate, and how to fix it when it isn‘t.
Boost your digital marketing efforts
News & Research
AI Overviews have nearly doubled across five commercial search modifiers
AI Overviews now appear on 88% of the commercial keywords we tracked, up from 46%. See how coverage changed for reviews, pricing, comparisons, and more.
AI search & manufacturing SEO: What the data shows [Study]
Semrush data on AI search in manufacturing. See which brands get mentioned, which get cited, and why citations don‘t drive traffic.